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Our brand name, Sahel is more than just a name. It is the driving idea behind our brand. Sahel (easy) is the inspiration behind our corporate and retail identity, and it is the goal for our business – to make the Sahel customer experience as easy and as simple as possible. We will get this right to ensure that our customers keep coming back. Proper use of our driving idea will help us drive our business forward, help our decision making and shape our products and services for the better.