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What we stand for

We will deliver what we promise through the quality of our products & services, and we will act with integrity and honesty towards our customers, stakeholders and each other.


We make things simple and easy for our customers. We should be clear, concise and straightforward.

We promise to get it right. We are committed to continuous improvement. We are committed to delivering a quality Sahel brand experience for our customers and we are committed to our people who are responsible for delivering that experience.